[TRANS] 100519 Will ‘SungKyunKwan Scandal’ Become A Hallyu Drama? Drama Flooded With Requests For Pre-Sales

‘SungKyunKwan Scandal’, starring Micky Yoochun and Song Joong Gi, is expected to become another Hallyu drama.

A representative of ‘SungKyunKwan Scandal’ stated, “We haven’t even started filming yet but we are getting requests for pre-sales overseas.” Many see this as the ‘Micky Yoochun effect’ as TVXQ is a solid star not only in Japan, but all across Asia.

This representative also stated, “The flood of interest makes us happy but also puts a lot of pressure on us,” and “We will work hard to make this a great production.”

‘SungKyunKwan Scandal’ is a youthful traditional drama that is loosely based off the bestseller ‘The Lives of SungKyunKwan Confusian Scholars”. Micky Yoochun and Song Joong Gi have currently been cast as members of the Joseon Dynasty Quartet, and casting is currently being wrapped up for the other roles.

On the other hand, ‘SungKyunKwan Scandal’ will begin airing on KBS during the second half of the year and will begin filming in late May.

The drama ‘SungKyunKwan Scandal’, which is scheduled to air in Korea later this year, has already been pre-sold to Japan.

Raemong Raein, the production company of ‘SungKyunKwan Scandal’, stated, “On the 18th, we decided to pre-sell the drama to Avex Entertainment, Japan’s best entertainment agency and a reliable distribution enterprise, for 120,000 USD per episode with a total of 3.3 billion Won (approximately 2.8 million USD).”

As it is rare for a drama to be pre-sold at such premium standards even before it begins to air domestically, this proves Micky Yoochun’s popularity in Japan as well the fact that Japan has recognized the drama’s exceptional planning and publicity.

When news broke out that Micky Yoochun would play a leading role in ‘SungKyunKwan Scandal’, the great interest in the drama was apparent when the Japanese media fought to get coverage on the news.

A representative of Avex stated, “The drama ‘SungKyunKwan Scandal’ is the debut drama for TVXQ’s Micky Yoochun so we are getting many inquiries from all over Asia for permission to air the drama and broadcasting companies are fighting to win the rights to air the drama in their respective countries.”

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source: [joynews24+DNBN]
translation credits: jeeelim5@tohosomnia.net
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[TRANS] 100206 Hallyu Evolves, The Hype Has Gone Down But The Fandom Has Increased

Highlighted excerpts from Joongang Daily's 2010 February 6th print edition, p22 of the Culture section.

In the large album store HMV in Tokyo's Shinjuku area.
Thanks to TVXQ's explosive popularity, the 'K-POP' section, that till last year had been set up in the World Music corner on the third floor, has been moved to the Best Seller corner on the first floor.
Next to it are TVXQ related goods that are arranged neatly.
Last year, TVXQ's Japanese album and DVD sales surpassed 9 billion Won.

"Thanks to the popularity of idol groups like TVXQ, the Hallyu Wave has evolved from the 'Hallyu Obasan' (Hallyu middle aged woman fan)"
It is the same for Ryu Siwon-Park Yong Ha as it is for TVXQ.
They all speak Japanese fluently, and have a separate agency in Japan; their 'glocalization strategy' has worked tremendously.

Source: [JoongAng Ilbo+DNBN]
Translation credits: jeeelim5@tohosomnia.net
Shared by: tohosomnia.net
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